Product Designer Who Builds.

I've built brands and products from scratch, shaped product strategy, and led design teams across startups and growth companies.

Selected Work
BrandProductCodeGrowthA builderat heart
Behavioural Science

Cognitive science meets product thinking. I design for how people actually decide.

Strategy & Execution

I make sure we're building the right initiatives. Not just shipping more of them.

Builder Mindset

I speak design, product, brand and code. 13 years of building, now at AI velocity.

Designing a 0-to-1 Digital Channel for a Call-Driven Travel Business
2025

Designing a 0-to-1 Digital Channel for a Call-Driven Travel Business

Addressing Unfair Valuation Perceptions to Improve Cash Offer Redemption
2022

Addressing Unfair Valuation Perceptions to Improve Cash Offer Redemption

Mobile Retention Design for a Payday Lending Platform
2025

Mobile Retention Design for a Payday Lending Platform

Redesigning Invoice Reminders to Reduce Support Burden and User Friction
2020

Redesigning Invoice Reminders to Reduce Support Burden and User Friction