Product Designer Who Builds.
13 years across B2B and B2C, agency and in-house. I've shaped product strategy, led design teams, and built the foundations they work from, down to the systems and tooling.
AI nativeAI unlocks higher-value design
Business acumenDesign decisions are business decisions
Behavioural scienceI design for how people actually decide
StrategyStrategy is choosing what not to build
